FRAFL – is a young innovative company in Iceland that has as its aim to run arts projects, promote artists, run publications work for the promotion of creative people in general.
They had their presentation yesterday morning telling how they aim at finding new methods for young or emerging artists through ambitious project management, cooperation and support. Artists can turn to them with special projects that they would like to pursue.They approach the projects as project managers, i.e. through project planning, funding, management of the framework, promotion, developing, producing and procedure managing, giving the artists the time to work freely on their part of the project, namely creating their art. Their objective is to approach the traditional art market with new methods and platforms and therefore creating new and different ways for young or emerging artist to enter the market, where the artist’s rights are respected and their interests protected.
It was great to see the videos of the projects that they have already worked on. Some of the audience was particularly impressed by the ‘tupperware’ type promotion evenings that they have held in homes in Iceland. This is an interesting method of providing promotion while also educating the audience about artistic methods and the market in one go. The work their group is doing has recently been rather secretive during the last days and it will be interesting to see the results on Friday.
Icelanddialogue 